Vendor pricing · verified September 2026
Toast online ordering pricing in 2026
Toast's online ordering is sold inside its Digital Storefront suite, priced by quote rather than on the public pricing page. Two numbers are on the record: online and card-not-present orders process at 3.50% + 15¢, compared with 2.49% + 15¢ in person when hardware is bought upfront, per NerdWallet's August 2026 review; and third-party pricing guides report the Digital Storefront Essentials package, which bundles online ordering, Local by Toast and Toast Delivery Services integrations, at about $75 a month. The Point of Sale plan it sits on starts at $69 a month with a two- to three-year term.
Processing rates from NerdWallet's August 6, 2026 review; the $75 Digital Storefront figure is from third-party guides (Sauce, Restolabs, Orderitto) and labeled as reported. Toast's own pricing page blocks automated reading.
What a $40 online order costs on Toast
| Channel | Rate | Cost on $40 | Monthly |
|---|---|---|---|
| Toast online order | 3.50% + 15¢ | $1.55 | POS plan from $69 + Digital Storefront (reported ~$75) |
| Toast in-person, hardware bought | 2.49% + 15¢ | $1.15 | — |
| Square Free online | 3.3% + 30¢ | $1.62 | $0 |
| Ginger Direct | as low as 2% + 5¢; $1 fee paid by the guest | about $0.85 | $0 |
Toast's online rate is about a point higher than its in-person rate, which is common across processors; the monthly line is where Toast's online ordering separates from free alternatives.
What is and isn't published
Published by a dated review: the processing rates, the $69 Point of Sale plan, the $0 Starter Kit with pay-as-you-go processing of 3.09 to 3.69% + 15¢, and hardware kit prices. Not published anywhere by Toast: a standalone online-ordering price. The $75 Digital Storefront Essentials figure appears in several third-party guides and should be confirmed in your quote.
Frequently asked questions
How much does Toast charge for online orders?
Online and card-not-present orders process at 3.50% + 15¢, per NerdWallet's August 2026 review, against 2.49% + 15¢ in person when hardware is bought upfront. On a $40 online order that is $1.55. The online ordering software itself is sold by quote inside Toast's Digital Storefront.
What does Toast Digital Storefront cost?
Toast does not publish it. Third-party pricing guides report the Essentials package, bundling online ordering, Local by Toast and Toast Delivery Services integrations, at about $75 a month. Treat that as reported and confirm in your quote.
Is Toast online ordering included in the $69 plan?
No. Online ordering is an add-on sold within the Digital Storefront suite, priced by quote. The $69 Point of Sale plan is the base it attaches to, and paid plans typically carry a two- to three-year term.
What does the same online order cost elsewhere?
Square's Free plan processes online orders at 3.3% + 30¢, $1.62 on $40, with the ordering page included at $0 a month. Ginger Direct costs the restaurant card processing as low as 2% + 5¢, about $0.85 on $40, with a $1 per-order fee paid by the guest and no monthly fee.
Can I keep Toast and add a cheaper ordering channel?
Yes. Ginger Direct runs beside an existing POS: a Box on your network prints online orders to the printers you already own, without integrating with Toast. Online sales report in Ginger and in-store sales stay in Toast.
Compare it against a system with no monthly fee
Ginger is $0 a month with online ordering, no contract, interchange-plus processing as low as 2% + 5¢, and the Box, up to two printers and a card terminal included for restaurants over $40,000 a month in card volume. The live demo opens in your browser with no signup.